Global B2B demand generation

Astra Manufacturing

An integrated programme connecting search visibility with targeted account activation.

Astra aimed to grow pipeline quality in multiple regions without fragmenting messaging. We aligned SEO pillars with paid outbound plays and implemented progressive profiling on core landing pages.

Results

Organic demand +57% YoY
SQL-to-opportunity win-rate improved in two flagship regions
sales-marketing SLA with shared dashboards

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