Subscription growth for a UK fintech scale-up

Northline Payments

Rebuilt acquisition economics with a testing roadmap across paid search and landing experiences.

Northline needed predictable CAC while expanding into a competitive category. We restructured campaigns around commercial cohorts, introduced creative experimentation, and simplified onboarding friction.

Results

+38% increase in qualified sign-ups (6 months)
−21% blended CAC in primary markets
Experiment velocity: 3–4 valid tests per month

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